- Posted by Jimerson Adkins
- On December 28, 2017
- 0 Comments
What’s Missing from Traditional Marketing?
Traditional Marketing: TV, radio, newspaper, billboards.. you can throw THOUSANDS OF DOLLARS at these mediums, but what don’t they give you (other than empty promises)?
In this article, you’ll learn what you’re missing, and how to get it for cheaper. No more rolling the dice and taking uncertain risks.
You already know why marketing is important for your business- you can’t grow if no one knows you exist! But how much should you be spending?
“The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales. Some marketing experts advise that start-up and small businesses usually allocate between 2 and 3 percent of revenue for marketing and advertising, and up to 20 percent if you’re in a competitive industry.” – Chron.com
So, 2-20%? Let’s just assume that most of us ARE in a competitive industry. How many of us are really willing to spend 20% on marketing? None of us. So how can we keep our budgets LOW, like 2-3% low, and our marketing effectiveness HIGH?
The Secret Formula
What if I told you that if you combine Targeted Advertisement with Precise Data, you’ll have the secret formula for marketing. Marketing that is exponentially more effective than traditional advertisement at a fraction of the cost?
Sounds unbelievable, but that’s exactly what I’ve been helping other local companies achieve.
Traditional forms of marketing lack precise targeting and much less data that shows your advertisement effectiveness. So I have a suggestion- stop using them (at least, stop using them as much). Start using Digital Marketing.
It does sound impossible. But luckily, I’m so confident in the power of digital marketing, I can show you an EXACT return on investment each month with a budget as low as $500. And then, once you’ve seen how effective it is, you can scale up as high as you like. Because if your return on investment is higher than what you’re putting in, why WOULDN’T you scale it up?
That’s the beauty, the secret, of digital marketing. You can start small, and once the exact target demographic, platform, and message have been tweaked to perfection, the budget can scale up and be just as effective, giving you increased profits for every ad dollar you spend.
So, no. You don’t need to throw 10, 15, or even 20% of your revenue away on traditional marketing. Start with 2%. It’s a small risk with unimaginable rewards.
Sure, it sounds great.. but HOW?
Because modern digital marketing provides precise tracking tools, an experienced marketer can determine the exact effectiveness and return on investment for every ad dollar spent. Conversion rates can be accurately calculated, split tests on ads can be ran in real-time, and budgets can be shifted between ads with just a few clicks, pumping more resources into the ads that perform better.
Now that’s power.
You can’t do that with traditional media. You can’t do anything close to that with traditional media.
Give an experienced marketer a fraction of your marketing budget and watch the magic unfold as your traffic numbers skyrocket and your business begins to grow. Better yet, talk to a local marketer, right here in Texas. I’ll help you come up with a marketing strategy that’ll start growing your business immediately.