As a business owner in Midland, TX, you don’t thrive by throwing money away at every sales pitch or web site marketing offer that passes you by. What makes Dog Gone Marketing any different?
We’re different because we exist to generate new customers for you and grow your business. The only way our business grows is if your business grows, so it’s imperative for us to make sure that happens. Our first thought is always you and your company.
We develop a marketing strategy that fits your business, without any pressure to give us money until you are darn good and ready. If you’d like to learn more about our services, read on!
How are we Different?
We work by meeting your clients half way.
Many marketing firms will tout the traditional forms of marketing- the ones that give them the biggest profit margins -but we know they are no longer the most effective forms of advertising. Newspapers, telephone books, even radio and billboards, make it almost impossible to target a specific audience, much less track how effective your advertising is.
We want to provide you with marketing solutions that are cost effective, target your customer where they will most likely engage with your message, and have ability to track exactly how well each ad is doing, and focus around your web site.
Being able to determine an exact return on investment will tell us where we need to move your advertising budget to be the most effective, thus increasing your lead generation and overall profits.
We do this with a whole boatload of industry research, both your customer and your competition, and interpretation backed by years of experience.
That means you get to sit back and run your business while we help you grow it.
Sound good? Let us start developing your free, custom strategy today!
If you’d still like to learn more, check out our web design and marketing services page. We explain each service, such as web site design or digital advertising, and how they work together to benefit your business.
We’re locally based here in Midland, TX, so we’re always available for an old fashioned, honest, face-to-face chat.
How much should you Spend?
You already know why marketing is important for your business- you can’t grow if no one knows you exist! But how much should you be spending on it?
“The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales. Some marketing experts advise that start-up and small businesses usually allocate between 2 and 3 percent of revenue for marketing and advertising, and up to 20 percent if you’re in a competitive industry.” – Chron.com
We suggest a more logical approach. Budget 2-3% of your revenue, that way it will scale up with your business’ success, and then steadily up that percentage as your business becomes more successful.
Because we use powerful tracking tools to determine the exact effectiveness and return on investment for every ad dollar spent, allowing us to shift your budgets as needed, you can get much more out of a smaller budget!
The homepage also includes all the design and layout, including headers, footers, menus, etc, that goes into the entire website. It offers a brief description of your services along with calls to action to either contact you for services or view your listings.
Greatly enhance your SEO by creating as many good citations as possible. With this service, we list your website, along with your schema NAP (name, address, phone number) to the top 15 listing directories, as well as Google Business page.